Animal Magnetism

This was the first ‘formal’ TV spot we’ve produced in our department. It was put together by students in the 2013 Intensive Summer Portfolio Workshop in collaboration with students in Brian Kusch’s production class. Studio D was transformed into a…

Animal Magnetism

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This was the first ‘formal’ TV spot we’ve produced in our department. It was put together by students in the 2013 Intensive Summer Portfolio Workshop in collaboration with students in Brian Kusch’s production class. Studio D was transformed into a bar, two actors were brought in, and students in the class became the extras. Taylor Schultz, art director; Kevin Nicholson, copywriter; Austin Schuld, video editor. Jody Knol from WKAR did the voice-over.
The assignment was to create a spot for Zoosk, dating site.
The Intensive Summer Workshop is an eight+ hour a day, seven-week program run by the Department of Advertising + Public Relations at Michigan State University. It was taught collaboratively by Henry Brimmer, Larry Steinberg, Robert Gould, Maral Minassian, Andrew Dennis, and Brian Kusch)

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